Instead of 15,000 or so people gathering in San Diego for the Biotechnology Innovation Organization’s annual conference, the pandemic forced the event online. An in-person BIO event features a host of displays, company presentations, plenary sessions, ‘fireside chats’, and the popular one-on-one partnering sessions.
How do you take that experience and move it online without it feeling like just another video conference added to your day?
I have been able to log on and attend many of the sessions, and have spent some time looking around and trying out some of the BIO Digital features. It is not just a large scale video conference, and if you have ever attended a BIO event you'll recognize some of the features. If you work in PR or Communications sector you will likely be impressed with the way the atmosphere of a BIO event seems find a way onto your computer screen.
Sarah Arth is Vice President of Digital Education with BIO and she helped lead the effort to create BIO Digital. We talked about the challenge of building BIO Digital in a fairly short timeline.